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Alcohol advertising and its addictological and legal aspects: comparison of alcohol advertising law in the Czech Republic and other European countries
Březová, Kristýna ; Fidesová, Hana (advisor) ; Barták, Miroslav (referee)
Background: Advertising for alcoholic beverages is undoubtedly a controversial topic in several segments, all the more so in today's media age. The Czech Republic is one of the countries with the highest alcohol consumption in the world; it is no secret that it boasts an alcoholic beverage as its national symbol. However, alcohol advertising and its impact on society does not receive as much attention As it should and thus speculations, assumptions or even the spread of false information may arise. Legislation on alcohol advertising may vary from country to country and has different effects not only on alcohol consumption in a given country but it also acts as one of the important factors for risky alcohol use with a potentialaddiction. Aims: This work aims to analyze and then compare, according to pre-selected criteria, the wording of legislation concerning alcohol consumption in selected EU countries, assess their sufficiency based on knowledge about the impact of advertising on alcohol consumption and the focus of the work is also to verify the influence of alcohol advertising regulations on alcohol consumption in the population. Methods: To achieve the objectives, a search of legal norms, annual reports, statistics and studies were performed with the help of professional databases and keywords....
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